Measure and Optimize Social Media Marketing Campaigns
Completed by Albert Owens
January 28, 2023
12 hours (approximately)
Albert Owens's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Marketing
- Category: A/B Testing
- Category: Presentations
- Category: Return On Investment
- Category: Advertising Campaigns
- Category: Campaign Management
- Category: Digital Marketing
- Category: Data Presentation
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Marketing Analytics
- Category: Communication
