- Digital Marketing
- Web Analytics and SEO
- Spreadsheet Software
- Data Analysis
- Marketing Budgets
- Key Performance Indicators (KPIs)
- Pivot Tables And Charts
- Stakeholder Communications
- Google Ads
- Performance Measurement
- Marketing
- Data Presentation
Assess for Success: Marketing Analytics and Measurement
Completed by Alison McNeal
August 26, 2024
18 hours (approximately)
Alison McNeal's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
