- Target Audience
- Advertising
- Pay Per Click Advertising
- Marketing
- Customer Engagement
- Digital Marketing
- Search Engine Marketing
- Search Engine Optimization
- Marketing Strategies
- Keyword Research
- Web Analytics and SEO
- Google Ads
Attract and Engage Customers with Digital Marketing
Completed by Karen Gourlay
January 1, 2024
14 hours (approximately)
Karen Gourlay's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
