Data Analytics Methods for Marketing
Completed by Danuta Grochowska
June 29, 2026
12 hours (approximately)
Danuta Grochowska's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Regression Analysis
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: A/B Testing
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Customer Analysis
