Introduction to Digital Marketing
Completed by Nguyen Ngoc Linh Tran
January 16, 2026
14 hours (approximately)
Nguyen Ngoc Linh Tran's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Digital Analysis
- Category: Social Media
- Category: Paid media
- Category: Growth Strategies
- Category: Digital Marketing Tools
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Digital Marketing Campaigns
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Customer Insights
