Digital Marketing: Customer Engagement Strategy
Completed by COURTNEY BROOKS ANDERSON
March 8, 2021
12 hours (approximately)
COURTNEY BROOKS ANDERSON's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategies
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Content Creation
- Category: Digital Marketing
- Category: Brand Loyalty
- Category: Customer Service
- Category: Customer Engagement
- Category: Analytics
- Category: Content Optimization
- Category: Web Presence
- Category: Consumer Behaviour
