- Web Analytics
- Advertising
- Persona Development
- Search Engine Marketing
- Marketing
- Digital Marketing
- Google Ads
- Target Audience
- Keyword Research
- Customer Engagement
- Pay Per Click Advertising
- Marketing Strategies
Attract and Engage Customers with Digital Marketing
Completed by Emma Kallio
September 19, 2023
14 hours (approximately)
Emma Kallio's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
