- Performance Measurement
- Business Metrics
- Marketing
- Digital Marketing
- Data Storytelling
- Web Analytics and SEO
- Email Marketing
- Marketing Strategy and Techniques
- Data-Driven Decision-Making
- Marketing Analytics
- Search Engine Optimization
- Customer experience strategy (CX)
Foundations of Digital Marketing and E-commerce
Completed by Paul John Gelena Arevalo
January 26, 2024
12 hours (approximately)
Paul John Gelena Arevalo's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
