The Persona Method for Innovation
Completed by Rusyda Salmi
October 8, 2026
4 hours (approximately)
Rusyda Salmi 's account is verified. Coursera certifies their successful completion of The Persona Method for Innovation
What you will learn
Understand the fundamentals of innovation and user personas, and explore how artificial intelligence can support their development and use.
Learn how to apply the persona method to better understand users and guide innovation.
Develop a realistic user persona by following a step-by-step practical approach.
Use personas to make informed product and innovation decisions that better meet user needs.
Skills you will gain
- Category: Persona (User Experience)
- Category: Generative AI
- Category: Customer Analysis
- Category: AI literacy
- Category: Needs Assessment
- Category: Ideation
- Category: Customer Insights
- Category: Persona Development
- Category: Design Thinking
- Category: Market Research
- Category: Responsible AI
- Category: Product Development
