- Digital Marketing
- Email Marketing
- Content Performance Analysis
- Business Metrics
- Branding
- Data Storytelling
- Customer Engagement
- Data-Driven Decision-Making
- Target Audience
- Performance Measurement
- Marketing
- Customer experience strategy (CX)
Foundations of Digital Marketing and E-commerce
Completed by Maria Alejandra Segrera Aponte
June 19, 2023
12 hours (approximately)
Maria Alejandra Segrera Aponte's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
