- Digital Marketing
- Data Presentation
- Web Analytics and SEO
- Marketing Analytics
- Spreadsheet Software
- Performance Measurement
- Return On Investment
- Key Performance Indicators (KPIs)
- Marketing Budgets
- Google Analytics
- Media Planning
- Performance marketing
Assess for Success: Marketing Analytics and Measurement
Completed by Daniela Smith Castilla
January 11, 2024
18 hours (approximately)
Daniela Smith Castilla's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
