Measure and Optimize Social Media Marketing Campaigns
Completed by Fahad Inam
October 16, 2023
12 hours (approximately)
Fahad Inam's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: A/B Testing
- Category: Social Media Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Social Media Analytics
- Category: Communication
- Category: Marketing Communications
- Category: Campaign Management
- Category: Return On Investment
