Foundations of Digital Marketing and E-commerce
Completed by Eillen Jarumi Osorio Quevedo
October 29, 2026
12 hours (approximately)
Eillen Jarumi Osorio Quevedo's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Customer Engagement
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Branding
- Category: Search Engine Marketing
- Category: Performance marketing
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing Strategies
- Category: Marketing Planning
