- Data Ethics
- Marketing Channel
- Social Media
- Marketing Strategy and Techniques
- Customer experience strategy (CX)
- Augmented Reality
- Integrated Marketing Communications
- Digital Media Strategy
- Digital Marketing
- Artificial Intelligence
- Data-Driven Decision-Making
- Consumer Behaviour
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by SAKSHI JAIN
May 30, 2020
18 hours (approximately)
SAKSHI JAIN's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
