- Data Analysis
- Marketing
- Regulatory Compliance
- Data Visualization
- Consumer Behaviour
- Analytics
- Marketing Analytics
- Web Analytics
- Digital Marketing
- Data Collection
- Marketing Effectiveness
- Data Visualization Software
Digital Marketing Analytics in Theory
Completed by MARIA ALEJANDRA CARDENAS
June 7, 2016
20 hours (approximately)
MARIA ALEJANDRA CARDENAS's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
