- Digital Marketing
- Marketing Effectiveness
- Marketing Analytics
- Social Media Marketing
- Customer Insights
- Customer Relationship Management
- Integrated Marketing Communications
- Customer Data Management
- Predictive Analytics
- Consumer Behaviour
- Data Analysis
- Marketing Strategies
Marketing analytics: Know your customers
Completed by Juan Francisco Moncayo
June 12, 2020
20 hours (approximately)
Juan Francisco Moncayo's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
