Measure and Optimize Social Media Marketing Campaigns
Completed by Bích Vi Nguyễn
August 1, 2025
12 hours (approximately)
Bích Vi Nguyễn's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Social Media Campaigns
- Category: Data Analysis
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Social Media Marketing
