- Revenue Management
- Marketing Psychology
- Behavioral Economics
- Competitive Analysis
- Consumer Behaviour
- Market Dynamics
- Analysis
- Market Research
- Customer Analysis
- Case Studies
- Global Marketing
- Value Propositions
Customer Value in Pricing Strategy
Completed by SIDDHANT KEDIA
March 9, 2021
14 hours (approximately)
SIDDHANT KEDIA's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
