Advanced Marketing Analytics, Funnels, and Dashboarding
Completed by Manu Balasubramanian Iyer
August 7, 2026
8 hours (approximately)
Manu Balasubramanian Iyer's account is verified. Coursera certifies their successful completion of Advanced Marketing Analytics, Funnels, and Dashboarding
What you will learn
Build interactive dashboards connecting GA4, CRM, and ad platforms.
Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.
Configure event tracking and evaluate marketing channel performance.
Visualize campaign trends and communicate insights to stakeholders.
Skills you will gain
- Category: Trend Analysis
- Category: Analysis
- Category: Analytical Skills
- Category: Marketing Effectiveness
- Category: Conversion Funnel Analysis
- Category: Data Management
- Category: Spreadsheet Software
- Category: Data Science
- Category: Interactive Data Visualization
- Category: Marketing Planning
- Category: Performance Analysis
- Category: Marketing Channel
