- Customer Data Management
- Customer Relationship Management
- Marketing Effectiveness
- Consumer Behaviour
- Marketing Analytics
- Customer experience strategy (CX)
- Data Analysis
- Marketing Strategies
- Digital Marketing
- Social Media Marketing
- Predictive Analytics
- Integrated Marketing Communications
Marketing analytics: Know your customers
Completed by Lala Huseynova
May 22, 2025
20 hours (approximately)
Lala Huseynova's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
