- Customer Engagement
- Target Audience
- Search Engine Optimization
- Performance Measurement
- Marketing
- Customer experience strategy (CX)
- Branding
- Digital Marketing
- Marketing Analytics
- Marketing Strategy and Techniques
- Data-Driven Decision-Making
- Data Storytelling
Foundations of Digital Marketing and E-commerce
Completed by Kari Treat
October 25, 2022
12 hours (approximately)
Kari Treat's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
