- Cultural Diversity
- Marketing Planning
- Consumer Behaviour
- Market Analysis
- Strategic Planning
- Product Marketing
- Global Marketing
- Marketing Strategies
- Cultural Sensitivity
- Branding
- Brand Management
- Market Opportunities
Global Marketing: Building Iconic Brands
Completed by Andrew Langdell
December 14, 2024
12 hours (approximately)
Andrew Langdell's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
