- Emerging Technologies
- Personalized Service
- Artificial Intelligence
- Customer experience strategy (CX)
- Marketing Communications
- Augmented Reality
- Strategic Communication
- Data-Driven Decision-Making
- Consumer Behaviour
- Data Ethics
- Social Media
- Marketing Analytics
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MICHAIL SPYRIDAKIS
October 8, 2020
18 hours (approximately)
MICHAIL SPYRIDAKIS's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
