Measure and Optimize Social Media Marketing Campaigns
Completed by Shreya Paul
September 1, 2021
12 hours (approximately)
Shreya Paul's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Communication
- Category: Social Media Analytics
- Category: A/B Testing
- Category: Key Performance Indicators (KPIs)
- Category: Return On Investment
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Performance Reporting
- Category: Social Media Campaigns
- Category: Digital Marketing
