- Artificial Intelligence
- Emerging Technologies
- Marketing Channel
- Data Ethics
- Marketing Communications
- Customer experience strategy (CX)
- Consumer Behaviour
- Personalized Service
- Digital Marketing
- Strategic Communication
- Social Media
- Digital Media Strategy
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Shantanu Mukherjee
October 30, 2020
18 hours (approximately)
Shantanu Mukherjee's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
