- Pivot Tables And Charts
- Performance Measurement
- Digital Marketing
- Marketing Analytics
- A/B Testing
- Return On Investment
- Performance marketing
- Marketing Budgets
- Media Planning
- Spreadsheet Software
- Stakeholder Communications
- Key Performance Indicators (KPIs)
Assess for Success: Marketing Analytics and Measurement
Completed by Ganesh Shankar
July 2, 2024
18 hours (approximately)
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What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
