- Data Visualization
- Marketing Analytics
- Consumer Behaviour
- Marketing Effectiveness
- Analytics
- Digital Marketing
- Marketing
- Data Analysis
- Regulatory Compliance
- Web Analytics
- Marketing Strategies
- Data Visualization Software
Digital Marketing Analytics in Theory
Completed by SHUBHAM KRISHNAKANT MAHATA
May 27, 2021
20 hours (approximately)
SHUBHAM KRISHNAKANT MAHATA's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
