- Marketing Effectiveness
- Generative AI
- Marketing
- Text Mining
- Customer Retention
- Marketing Strategy and Techniques
- Predictive Analytics
- Machine Learning
- Predictive Modeling
- Customer Analysis
- Marketing Analytics
- Digital Marketing
Applying Data Analytics in Marketing
Completed by XIAOJING HE
June 18, 2020
16 hours (approximately)
XIAOJING HE's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
