Positioning: What you need for a successful Marketing Strategy
Completed by Miron Verigin
February 27, 2025
11 hours (approximately)
Miron Verigin's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategies
- Category: Target Market
- Category: Strategic Marketing
- Category: Market Trend
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Value Propositions
- Category: Target Audience
- Category: Market Analysis