Digital Marketing: Platforms, Data, and Technologies
Completed by Chong Mi Cho Shum
July 13, 2021
11 hours (approximately)
Chong Mi Cho Shum's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: AI Personalization
- Category: Image Analysis
- Category: Marketing Analytics
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Data Architecture
- Category: Data-Driven Marketing
- Category: Blockchain
- Category: MarTech
- Category: Data Ethics
- Category: Generative AI
- Category: Performance Measurement
