- E-Commerce
- Email Marketing
- Branding
- Social Media Marketing
- Marketing Strategy and Techniques
- Marketing Analytics
- Data-Driven Decision-Making
- Digital Marketing
- Customer experience strategy (CX)
- Goal Setting
- Search Engine Optimization
- Brand Awareness
Foundations of Digital Marketing and E-commerce
Completed by Lanyi Jin
August 30, 2025
12 hours (approximately)
Lanyi Jin's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
