- Customer Analysis
- Marketing Budgets
- Customer Insights
- Regression Analysis
- Brand Management
- Marketing Effectiveness
- A/B Testing
- Return On Investment
- Data-Driven Decision-Making
- Predictive Analytics
- Marketing Strategies
- Strategic Marketing
Marketing Analytics
Completed by Viktoria Steshina
June 12, 2021
16 hours (approximately)
Viktoria Steshina's account is verified. Coursera certifies their successful completion of Marketing Analytics
What you will learn
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives
How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively
How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance
Skills you will gain
