- Marketing Analytics
- Content Creation
- Digital Advertising
- Customer Engagement
- Social Media Management
- Social Media Strategy
- Social Media Marketing
- Brand Awareness
- Target Audience
- Digital Marketing
From Likes to Leads: Interact with Customers Online
Completed by Edgar Enrique Ortiz Gonzalez
June 9, 2025
20 hours (approximately)
Edgar Enrique Ortiz Gonzalez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
