- New Product Development
- Technical Product Management
- Product Strategy
- Market Analysis
- Product Roadmaps
- Product Lifecycle Management
- Product Development
- Persuasive Communication
- Customer Insights
- B2B Sales
- Competitive Analysis
- Customer experience strategy (CX)
The Business of Product Management I
Completed by Biagio Ferraro
March 22, 2021
15 hours (approximately)
Biagio Ferraro's account is verified. Coursera certifies their successful completion of The Business of Product Management I
What you will learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Skills you will gain
