Assess for Success: Marketing Analytics and Measurement
Completed by Rachel Tian En Tan
January 15, 2025
18 hours (approximately)
Rachel Tian En Tan's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Marketing Analytics
- Category: Performance Metric
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Performance Reporting
- Category: Dashboard Creation
- Category: Return On Investment
- Category: Data Presentation
- Category: Stakeholder Communications
