- Consumer Behaviour
- Digital Media Strategy
- Augmented Reality
- Digital Marketing
- Marketing Analytics
- Data Ethics
- Marketing Strategy and Techniques
- Marketing Channel
- Marketing Communications
- Artificial Intelligence
- Strategic Communication
- Personalized Service
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ELENI STAMPOLA
February 5, 2021
18 hours (approximately)
ELENI STAMPOLA's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
