- Search Engine Optimization
- Search Engine Marketing
- Customer Engagement
- Keyword Research
- Target Audience
- Digital Marketing
- Web Analytics and SEO
- Advertising
- Google Ads
- Pay Per Click Advertising
- Marketing
- Marketing Strategies
Attract and Engage Customers with Digital Marketing
Completed by Raquel França Galan
August 8, 2022
14 hours (approximately)
Raquel França Galan's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
