- Marketing
- Advertising
- Google Ads
- Customer Engagement
- Digital Marketing
- Target Audience
- Keyword Research
- Pay Per Click Advertising
- Search Engine Optimization
- Search Engine Marketing
- Marketing Strategies
- Web Analytics and SEO
Attract and Engage Customers with Digital Marketing
Completed by Boris Bajzek
June 18, 2024
14 hours (approximately)
Boris Bajzek's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
