- Consumer Behaviour
- Marketing
- Digital Marketing
- Data Collection
- Data Visualization
- Marketing Analytics
- Analytics
- Marketing Effectiveness
- Regulatory Compliance
- Data Analysis
- Data Visualization Software
- Marketing Strategies
Digital Marketing Analytics in Theory
Completed by SANDRA RUDELIC
July 1, 2019
20 hours (approximately)
SANDRA RUDELIC's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
