- Communication
- Marketing Optimization
- Digital Analytics
- Digital Marketing
- Marketing Strategy
Measure and Optimize Social Media Marketing Campaigns
Completed by Chelsea Schepp
July 26, 2024
10 hours (approximately)
Chelsea Schepp's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
