- Digital Marketing
- Marketing Budgets
- Data Analysis
- Key Performance Indicators (KPIs)
- Statistical Reporting
- Presentations
- Digital Advertising
- Social Media Strategy
- Data Presentation
- Marketing Effectiveness
- A/B Testing
Measure and Optimize Social Media Marketing Campaigns
Completed by Mateo Lugo
May 19, 2021
13 hours (approximately)
Mateo Lugo's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
