- Social Media Strategy
- Social Media Marketing
- Target Audience
- Customer Engagement
- Brand Awareness
- Social Media Campaigns
- Marketing Analytics
- Digital Advertising
- Content Creation
- Social Media Management
- Digital Marketing
From Likes to Leads: Interact with Customers Online
Completed by Maria Jose Pineda Rodriguez
March 25, 2025
20 hours (approximately)
Maria Jose Pineda Rodriguez 's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
