Data Analytics Methods for Marketing
Completed by Atharva Vaidya
October 25, 2025
12 hours (approximately)
Atharva Vaidya's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Regression Analysis
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Marketing Planning
- Category: A/B Testing
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Marketing Channel
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
