- Persona Development
- Google Ads
- Digital Marketing
- Search Engine Marketing
- Marketing Strategies
- Web Analytics
- Target Audience
- Advertising
- Customer Engagement
- Marketing
- Search Engine Optimization
- Pay Per Click Advertising
Attract and Engage Customers with Digital Marketing
Completed by José Cervantes Guerrero
January 2, 2025
14 hours (approximately)
José Cervantes Guerrero's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
