Digital Marketing Capstone
Completed by Melissa Villanueva
October 16, 2019
17 hours (approximately)
Melissa Villanueva's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Email Marketing
- Category: Web Analytics and SEO
- Category: Digital Advertising
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Planning
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Consumer Behaviour
- Category: Search Engine Marketing
- Category: Search Engine Optimization
