Digital Marketing Capstone
Completed by Melissa Villanueva
October 16, 2019
17 hours (approximately)
Melissa Villanueva's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Marketing Strategies
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Consumer Behaviour
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Online Advertising
- Category: Market Research
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Campaign Planning
- Category: Data-Driven Marketing
