- Conflict Management
- Promotional Strategies
- Market Opportunities
- E-Commerce
- Cross-Channel Marketing
- Retail Management
- Company, Product, and Service Knowledge
- Customer experience strategy (CX)
- Vendor Relationship Management
- Merchandising
- Marketing Channel
- Consumer Behaviour
Channel Management and Retailing
Completed by José Pedro Dias Duarte Silva
December 8, 2020
10 hours (approximately)
José Pedro Dias Duarte Silva's account is verified. Coursera certifies their successful completion of Channel Management and Retailing
What you will learn
Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
Know the importance of a strategic online presence for retailers and future trends in retailing.
Skills you will gain
