- Customer Insights
- Consumer Behaviour
- Behavioral Economics
- Market Research
- Global Marketing
- Analysis
- Customer Analysis
- Decision Making
- Value Propositions
- Marketing Psychology
- Customer Demand Planning
- Market Dynamics
Customer Value in Pricing Strategy
Completed by Julian Moser
October 17, 2023
14 hours (approximately)
Julian Moser's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
