- Customer Insights
- Market Research
- Behavioral Economics
- Case Studies
- Consumer Behaviour
- Analysis
- Revenue Management
- Market Dynamics
- Global Marketing
- Value Propositions
- Customer Analysis
- Marketing Psychology
Customer Value in Pricing Strategy
Completed by Julian Moser
October 17, 2023
14 hours (approximately)
Julian Moser's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
