- Customer Insights
- Forecasting
- Marketing Channel
- Marketing Analytics
- Marketing Effectiveness
- Return On Investment
- Sales Process
- Data Analysis
- Marketing Strategies
- Target Audience
- Regression Analysis
- A/B Testing
Data Analytics Methods for Marketing
Completed by IVANO INSERRA
May 2, 2023
12 hours (approximately)
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What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
