- Advertising Campaigns
- Digital Advertising
- Search Engine Marketing
- Keyword Research
- Google Ads
- Online Advertising
- Campaign Management
- Performance marketing
- Pay Per Click Advertising
Google Ads for Beginners: Master Essentials & Fundamentals
Completed by Giulia Pedrazzini
March 29, 2025
2 hours (approximately)
Giulia Pedrazzini's account is verified. Coursera certifies their successful completion of Google Ads for Beginners: Master Essentials & Fundamentals
What you will learn
Create a well-structured Google Search campaign and ad group, incorporating compelling ads and relevant extensions.
Apply keyword research techniques to discover high-performing keywords that align with your marketing objectives.
Navigate the Google Ads dashboard to monitor performance, optimize campaigns, adjust settings, and track essential metrics.
Skills you will gain
